On November 4, 2026, the "2026 Green Home Furnishing Industry Development Conference and the 10th Flooring Conference" sponsored by the China Wood and Wood Products Circulation Association was successfully held in Deqing, Zhejiang. This conference brought together more than 400 experts, scholars, business representatives, industry business associations, etc. to discuss the development opportunities of the green home furnishing industry and draw a new blueprint for mutually beneficial and win-win industrial cooperation.

Li Jiafeng, president of the China Timber and Wood Products Circulation Association, put forward three expectations in his speech: adhere to the origin of quality, from price involution to value competition; deepen innovation-driven, promote green and intelligent two-wheel landing; adhere to synergy and symbiosis, and transform the advantages of regional clusters into the overall advantages of China's wood industry to participate in global competition. He said that the association will continue to be a good bridge, and do a good job in standard construction, technological innovation, platform integration and industry self-discipline.
Li Li, a member of the Deqing County Committee Standing Committee and the county government party group, introduced the cultivation process and policy supporting advantages of Deqing Home Furnishing Industry Cluster. He said that the purpose of this conference is to smooth the industrial chain, supply chain and innovation chain, promote Deqing and Huzhou Home Furnishing Industry to integrate into domestic and international markets, and share development opportunities.
Ding Tao, general manager of Dehua Rabbit Decoration New Materials joint stock company, shares his thoughts on "cycle and determination", "breaking and symbiosis" and "innovation and landing". He said that a true green home should run through the whole life cycle from raw materials to recycling, so that "good house" is first built on "good materials".
In the keynote speech session, Shen Changxiang, academician of the Chinese Academy of Engineering, Chen Jianjun, chairperson of the board of directors of Daya Technology Group Co., Ltd., Zhang Jianguo, vice president of Zhejiang Sublimation Holding Group Co., Ltd., Zhang Kai, chairperson of Jiusheng Flooring Co., Ltd., Tian Maohua, executive general manager of Millennium Boat New Materials Technology Group joint stock company, executive vice president of Huzhou Nanxun District Home Furnishing Association, and Zhu Guoliang, chairperson of Zhejiang Boer Wood Industry Co., Ltd., delivered speeches successively, sharing views from the dimensions of smart home safety base, all-ecological green industry chain, breaking path, urban renewal and home building materials going to sea, and floor development, pointing out the direction for the high
At the end of the meeting, the association, Daya Shengxiang, Zhejiang Shiyou, Jiusheng Flooring, Del Future, Dehua Rabbit, Zhejiang Sublimation Yunfeng, Millennium Boat, Guangxi Lulidke, Qingdao Yimu, Zhejiang Tucson and other enterprises jointly launched the "Keeping Integrity and Carrying Out, Green Building Habitat" Wood and Wood Products Industry Healthy Habitat Initiative. The initiative pointed out that it is necessary to stick to the quality bottom line, deepen green intelligent manufacturing, promote industry standardization, self-discipline and honest management, and respond to the public's good yearning for healthy and livable space with excellent products.

During the conference, a number of special conferences were held, including the 5th Wood Industry Science and Technology Conference, the Veneer Panel Innovation and Development Conference, and the 10th Flooring Conference, providing a professional platform for in-depth dialogue and practical cooperation in sub-sectors.
Cui Gang, former director of the State Administration for Market Regulation Standard Innovation Management Department, Wu Jing, deputy secretary of the party group and vice president of Huzhou Council for the Promotion of International Trade, Zhao Jianzhong, vice chairperson of Zhejiang Sublimation Yunfeng New Materials joint stock company, Ni Fangrong, chairperson of Zhejiang Shiyou Wood Co., Ltd., Zhang Enjiu, chairperson of the board of directors of Jiusheng Flooring Co., Ltd., Yao Hongpeng, president of the joint stock company of Del Future Technology Holding Group, and other guests attended the meeting.





